Sweetness of the past meets contemporary design

EClaire was born from a cerulean blue that guided my steps and propelled my dreams.They are, or rather were, the eyes of my grandmother Claire who raised me and, I believe, made me into the woman I am.

Strong-willed, independent, careful to protect what is dear to me: my affections first and foremost, the friends and people around me, the objects I own, my house, my plants.

EClaire is the synthesis of a thought that starts from afar, from knowing how to look at reality' with curious and positive eyes, from giving weight and meaning even to small details, because it is these that sometimes make the difference.

My grandmother taught me this simply by living: she knew how to make every moment unique, because' she did everything with joy, attention and motivation. The rest was done by my visceral love for the sea and in particular for that of Sardinia, which has been the setting for my endless summers. The colors, the scents, the nature of Sardinia in the early 1980s left an indelible mark in my visual, olfactory, and emotional memory: I remember exactly the feeling I had every time we left and I also remember that in my suitcase could not miss the thousand costumes I wished I had. Every day I sported a different one, sometimes crocheted by my beloved Grandma Claire, who also taught me that keeping to oneself is a great form of respect for life and for others.

EClaire is dedicated to her, to the strength of a wonderful woman I would still like to have by my side, even more so since I became a mother.

The first collection “New Doll” will always remain unique, it is the point from which I started and to which I will refer over time.

“New Doll” expresses a mood that is both romantic and sexy, simple in its lines and sophisticated in its details, with a color palette that I worked on quite a bit, believing strongly in the power of colors and their combinations. A main feature of the line is having excluded from each model laces, fastenings, cups, linings and underwires, focusing on the beauty of a 100% Italian lycra, soft to the touch and on the skin, which adapts to different physicalities and does not hide or compress them.

The costumes are made in Italy, by a small company that uses mainly skilled female labor.